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Adirondack Thunder
Allen Americans
Atlanta Gladiators
Bakersfield Condors
Belleville Senators
Binghamton Devils
Birmingham Bulls*
Brampton Beast
Bridgeport Sound Tigers
Charlotte Checkers
Chicago Wolves
Cincinnati Cyclones
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Colorado Eagles
Elmira Jackals
Evansville Thunderbolts
Fayetteville Marksmen*
Florida Everblades
Fort Wayne Komets
Grand Rapids Griffins
Greenville Swamp Rabbits
Hartford Wolf Pack
Hershey Bears
Huntsville Havoc
Idaho Steelheads
Iowa Wild
Indy Fuel
Jacksonville Icemen
Kalamazoo Wings
Kansas City Mavericks
Knoxville Ice Bears
Laval Rocket*
Lehigh Valley Phantoms
Macon Mayhem
Manchester Monarchs
Manitoba Moose
Milwaukee Admirals
Mississippi RiverKings
Norfolk Admirals*
Ontario Reign
Orlando Solar Bears
Peoria Rivermen
Pensacola Ice Flyers
Providence Bruins
Quad City Mallards
Rapid City Rush
Reading Royals
Roanoke Rail Yard Dawgs
Rochester Americans
Rockford IceHogs
San Antonio Rampage
San Diego Gulls
San Jose Barracuda
South Carolina Stingrays
Springfield Thunderbirds
Stockton Heat
Syracuse Crunch
Texas Stars*
Toledo Walleye
Toronto Marlies
Tucson Roadrunners
Tulsa Oilers
Utah Grizzlies
Utica Comets
Wheeling Nailers
Wichita Thunder
Wilkes-Barre/Scranton Penguins
Worcester Railers
Gwinnett Gladiators -3

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2004 February 27

I am definitely impressed by the amount of restraint the designers of this logo showed. There were so many opportunities to get silly with it. The sword could have been replaced with a hockey stick (or even worse, a hockey stick that still had the sword pommel...I've seen a junior team that actually does this in their logo). The helmet could have been replaced with a goaltender's helmet. Or it could have been a full-fledged hockey player wearing a gladiator's helmet.

But they didn't do any of that. Instead, they actually drew a gladiator.

The result is a logo that is easily the best new logo for the 2003-04 season, and one of the best in all of minor league hockey. The name is great too. Long-time readers know that I firmly believe team names should have powerful connotations of some sort. "Gladiator" manages to combine physical strength, honor, courage, and desperation into a single word. A gladiator will go to great lengths to win because he knows he might die if he doesn't, but he still has certain rules he is supposed to adhere to and does. It's hard to beat those connotations. It's certainly better than their fellow Georgians the Macon Trax.

About the only negative here is the use of a county for the team name. They are located in the city of Duluth, Georgia, in Gwinnett County — one of the outer suburbs of the Atlanta metropolitan area. I understand why they didn't use "Atlanta", but I'm not certain why they didn't just go with "Duluth". But this is still a relatively small criticism. The colors are also a little bit on the murky side, but it works. The whole thing works. It's that simple.

Final Score: -3 points.
Penalties: Region, 3 pts; Alliteration, 2 pts; Name-Logo, 2 pts.
Bonuses: Cool-Name, -5 pts; Cool-Logo, -5 pts.


This page Copyright ©2004 Scott D. Rhodes. All rights reserved