Flint Generals 29
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Posted 2004 February 29

The Detroit Red Wings, as you already know, have a wheel in their logo despite it having nothing to do with the team name. So, it would appear, do the Flint Generals.

If the Muskegon Fury, Grand Rapids Griffins, or Kalamazoo Wings started pulling this sort of shit, I'd have to make a rule for it.

Why is Flint doing this? Yes, I know that you can't walk ten feet in Michigan without running into a car factory, but so what? Do teams in North Carolina feel the need to put a tobacco leaf in their logos? No. Do teams in Florida feel the need to put a hanging chad in their logos? No. Do teams in New Jersey feel the need to put toxic dumps in their logo? No.

What the Flint Generals did not feel the need to put in their logo is anything whatsoever having to do with generals other than the actual word, and the initial letter. And yet, they still managed to find room for a damn hockey stick.

In fact, the Generals' logo is so unbelievably lame that I actually like the old, cartoony logo they used to use better. The old logo is shown at the left. See how awful it is? See how much it is the epitome of the sort of logo that inspired me to create the Bush League Factor in the first place? And I just said I like it better than the current one. What does that say about the current one?

I'll tell you what it says: it says that their current logo sucks. If you pitted the current logo in a sucking contest against a vacuum cleaner, a two-dollar whore, and Ross Perot doing a NAFTA imitation, the logo would win hands down. Hell, the whore wouldn't even have time to check her lipstick before the logo had already claimed the crown.

I decided that the wheel counted as the dominant feature of the logo, even though it isn't the biggest, because it clearly stands out more than anything else in the logo. I also decided that it counted as a puck for purposes of the "Equip-Logo" rule, since it's in the spot one might expect to find a puck. And, of course, I gave the logo the "Yucky-Logo" penalty. You may be getting the impression that I'm trying to throw as many points as I can at this piece of garbage. That's because I am trying to throw as many points as I can at it. It deserves it, don't you think? It still didn't get as many points as it should have.

Final Score: 29 points.
Penalties: Irrelevance, 14 pts; Name-Logo, 2 pts; Equip-Logo (egregious), 8 pts; Yucky-Logo, 5 pts.
Bonuses: None.


This page Copyright ©2004 Scott D. Rhodes. All rights reserved