Providence Bruins 5
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Posted 2005 March 17

When you think about it, the irony is almost overhwleming. All across the continent, you have minor league hockey teams sticking bears in their logos despite the fact that there's no justifiable reason for it. And here we have a minor league team whose right to put a bear in their logo is as unquestionable as it comes…and they don't do it.

The reason is obvious: they're the affiliate for one of the original six teams, and want to trade on that team's history. I really can't blame them. But I'm still amused by it.

The logo, I have to say, doesn't work too well. I've always been very fond of the Boston Bruins logo. It's so simple that it qualifies for iconic status. But replacing the "B" with a "P" knocks the balance off. (This is exacerbated by the fact that the middle crossbar is well below the horizontal yellow line in this logo; in the Boston Bruins logo, the two are on the same level.) I understand the Providence Bruins probably wanted to have at least some kind of identity separate from the Boston Bruins, but this wasn't the way to do it. Simply put, it doesn't look right. They should have kept the "B" – it's not like anyone is sure whether the one in Boston's logo stands for "Boston" or "Bruins" in the first place.

That being said, I'm not going to complain. After all, look at what the Binghamton Senators came up with when they decided to make a new logo. I'll definitely take this minor variation over something ridiculous like what the Charlotte Checkers have done, even if is considerably less than perfect.

Final Score: 5 points.
Penalties: Offspring, 5 pts.
Bonuses: None.


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