Twin City Cyclones 26
Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.


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Posted 2007 November 13

Many logos are bad. That should be obvious if you look at this site: it wouldn't even exist if that statement wasn't true. But most of them are at least bad in a professional sort of way. You don't get the impression that the artist designer couldn't draw, just that he used exceptionally poor judgment in deciding what to make the logo look like.

This logo, on the other hand, looks truly amateurish. Whoever did this, I suspect, was incompetent at the actual mechanics of drawing. In fact, this thing looks — and I sincerely mean this — like it was put together in MS Paint by a team employee. Note that I didn't say Photoshop. It's too amateurish for that.

There are two sad things about this. First, I'm quite certain this wasn't the case. I doubt most teams would be willing to do this, so I'm guessing that they actually went out and paid someone to come up with a logo, and this is what they got. I hope they didn't pay much, because at least they could then say they got what they paid for.

The second sad thing is that I sincerely believe I can do better than this. In fact, I'll go one further: I sincerely believe that I have done better than this.

If you'll look to the right you'll see the logo for the Washington Crabs of the Transamerican Hockey League. The THL was a fantasy league I ran a few years back, and the Crabs were my team. I wouldn't put this forth as holding its own against a logo like the Chicago Wolves or Grand Rapids Griffins. Heck, I wouldn't put it forth as holding its own against a logo like the Charlotte Checkers or Knoxville Ice Bears (both of which I consider to be truly awful, yet clearly professionally drawn). But this one? Yeah, I sincerely think it holds its own against this. And by the way: Yes, it was done in MS Paint.

It's not just the weird blue and red C's, and the uninspired writing of "Twin City Cyclones". What really makes this — what truly send this into the realm of the sublime(ly bad) — is the eyes. They look like someone had the logo (looking idential to the current logo, but without eyes), decided it didn't look quite right, and said to himself, "You know what this logo needs? Eyes". So they found some eyes on the web and copy-and-pasted them onto the logo.

In short, this thing looks like someone tried to make a poor man's version of the Muskegon Fury's logo and succeeded...at making a poor man's version. No, actually, scratch that. They succeeded in making a destitute man's version. They succeeded in making a wearing-a-barrel-because-he-can't-afford-clothes, selling-pencils-on-the-sidewalk man's version. And they only just barely succeeded at that.

Final Score: 26 points.
Penalties: Alliteration, 2 pts; Anthropomorphization, 10 pts; Name-Logo, 2 pts; Ripoff, 4 pts; Yucky-Logo (egregious), 8 pts.
Bonuses: None.


This page Copyright ©2007 Scott D. Rhodes. All rights reserved