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Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2016 February 25

You know how sometimes you say a word over and over until it completely loses meaning and becomes just a nonesensical string of sounds? It may (or may not) surprise you to learn that there is a term for this, and that considerable study has been given to the phenomenon. The name for this is "semantic satiation", although a blog post on the subject by linguist Mark Liberman is titled "Word Weirding", which I think is a better name for the phenomenon in the first place. (Incidentally, if you're interested in learning how language actually works, as opposed to a bunch of self-appointed experts telling you how they think language works and their only evidence is that they think it should work this way, then I highly recommend the Language Log blog, which is where the blog post was posted.)

I mention this because I just suffered a brief bout of what I guess could be termed "logo weirding". Simply put, I stared at this logo until it ceased to look like anything other than a purely abstract drawing with a bunch of random shapes. I'm not entirely certain how this happened, but I suspect the utter lack of color in the logo played no small part in it. With no color cues, the individual components can easily start to look like anything. Look at the edge of the logo from the far left to the bottom. The mane of a lion? Or ocean waves? Or maybe they're the teeth of a circular saw. This all makes sense until we get to the bottom, where we seem similar shapes in the other direction, and all of a sudden it looks like an upside-down fire. This doesn't only happen with that part of the logo. Look at it just right, and the tongue and lower teeth turn into the tail of a whale splashing out of the water. The hair just to the right of the ear on the right side of the logo starts to look like the creature from the movie Alien. The highlights on the left side of the logo begin to look like lightning bolts, or maybe people kneeling in prayer. And once you get started, it becomes a fun game to play. What can I make the eyes into? Tornadoes in the distance, maybe? Is it too much of a reach to say the ear on the left of the logo looks like a "Support Our Troops" ribbon? To say that the incisors are a pair of stalactites and stalagmites that haven't quite connected yet? I could play this game all day. See if you can figure out what part of the logo I'm referring to when I say fish hook, ear of corn, and Kokopelli.

See if you can figure it out, but don't bother asking me. I promise you that while all of these things are blatantly obvious to me right now, I'll probably never see them again, even with prompting. In fact, I predict that a year or so from now, I'll be skimming over old reviews and stumble across this one, and wonder what the hell I was talking about. "Kokopelli?" I'll say, "There's no Kokopelli in this logo! And nothing even remotely resembles an ear of corn!" What I'm saying is that I have planted the seeds of my own destruction here. I'm going to drive myself insane as soon as I read the review again. And I will have absolutely no one to blame but myself.

Final Score: 4 points.
Penalties: Alliteration, 2 pts; Name-logo, 2 pts.
Bonuses: None.


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