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Posted 2017 December 14
The Binghamton Devils are the former Albany Devils, who were the former Lowell Devils, who were the former Utica Devils. In each of these instances the logo was a variation on the New Jersey Devils logo, replacing the "NJ" monogram with whatever letter was appropriate. So when the Lowell Devils became the Albany Devils, I wrote the following:
Okay, so I guessed the wrong city. But I got the letter right. That counts for something, right? I didn't know in 2010 that the Binghamton Senators would move over the summer of 2017, thus making way for the Devils to move in. Of course, I also thought that when the team moved to a city starting with the letter B, they'd actually use a B in their logo. As you can see, they did not. So basically I blew it.
As for what the team did decide to use for its logo...um...yeah. That's definitely...a logo.
Obviously, it's supposed to be a hockey-playing devil. And since the appearance of devils is basically the result of millennia of folkloric accretion and thus comes in many variants, it's impossible to say this is an inaccurate depiction of a devil. That doesn't mean there aren't numerous problems with the devil they drew:
First, there is no way the devil could have put that helmet on. How did he get it over the horns? Maybe the horns aren't actually made of horn, but are rather horn-like protusions of flesh. That could conceivably make it possible (though painful) to get the horns through the gaps in the helmet. But it would also sort of defeat the purpose of the helmet. It would also make the devil look a lot more ridiculous than if those were actual horns, but let's ignore that for now.
Second, and I admit this is purely an aesthetic issue, but would a devil really wear a white helmet? Particularly when the team doesn't?
Third, what the hell happened to the devil's body? We see a head, and we see a tail. Most depictions of devils have a body. The few that don't are usually just disembodied heads. But this one looks like a bodiless demon with a tail sticking out of the back of its head. Is that supposed to be some Biblical reference, implying it's a snake? If so, that's a bit of a reach. If not, then I just have no idea what they're trying to do.
At its unveiling, the team's executive VP of operations apparently said that "it will be the fiercest logo in the American Hockey League". Uh-huh. First of all, if you want a fierce logo don't give the face such a cheesy grin. Second, have you looked at the other logos in the AHL? This is a league with logos featuring a skeleton admiral, a pair of eyes staring at you from another dimension, two nasty-looking wolves, a ghost moose, and several others things that are far more intimidating than Larry the Lecherous Lucifer. Honestly, Larry barely makes it into the top half of the league in terms of fierceness.
There was also talk by team executives about how the logo gives the team its own identity. Uh, guys? If you want to give the team its own identity, try letting it have a different name from the parent team.
Honestly, they should have just stuck some horns on a capital B and called it a day.
Final Score: 49 points.
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