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Norfolk Admirals 2

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2018 January 25

To the right you will see the original logo for the Hampton Roads Admirals, as the Norfolk Admirals were known when they debuted back in 1989. No doubt you will note the similarities between this logo and the Admirals' "new" logo. When the current logo was revealed, several news outlets reported that it contains the original logo with the blue and gold reversed. That's not entirely true, however. The logo to the right is what was used on the Admirals' home (i.e., white) jerseys, but their away (blue) jerseys reversed the colors to look exactly like what's in the center of the current logo.

This logo brings back a lot of memories for me, because at the time they were using their original logo I not only had season tickets to the Raleigh IceCaps but was also going to lots of games in other cities. I couldn't tell you how many times I saw the Admirals play at the Scope, or how many times I saw the Roanoke Express play at Roanoke Civic Center, or...well, you get the idea. So the logo feels familiar. And I don't really get that feeling of familiarity much anymore. Most of the teams I saw on the road in those days — the Express, the Greensboro Monarchs, the Richmond Renegades — are long gone. There are a couple of exceptions (the South Carolina Stingrays and Charlotte Checkers), but they came along a bit later and have changed their logos in the intervening years anyway.

In fact, without my noticing, Norfolk has become one of the oldest minor league hockey cities. Counting the age of a team can get tricky, particularly when the team changes leagues (as the Admirals have done twice), but let's just go by what cities have had minor league teams every single season since a given date. Using 1989, the year the Admirals debuted in Norfolk, the only older cities are Hershey PA (1932), Springfield MA (1935), Fort Wayne IN (1952), Rochester NY (1955), Peoria IL (1972), Kalamazoo MI (1974), and Milwaukee WI (1977). So you can easily argue that the Admirals are now the eighth oldest minor league hockey team in North America. And note that all of the older cities are in the northern part of the country. Norfolk is the oldest minor league hockey city in the South. That's an impressive accomplishment.

I'm glad the team has gone back to (almost) its original logo. The team has never had a truly bad logo, but the previous one was easily the weakest they'd every had, and the original was arguably their strongest. Plus there's some sentimental value here. So basically I'm very happy with this logo. I should probably make my way up there for a game sometime soon.

Final Score: 2 points.
Penalties: Name-Logo, 2 pts.
Bonuses: None.

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