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Peoria Rivermen 12

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2013 December 10

The four different incarnations of the Peoria Rivermen have had four different logos, and every one of them have had one or both of the following:

  1. All or part of a ship's wheel, usually with the Peoria skyline (as seen from across the Illinois River) inside the wheel
  2. A river pilot holding a puck in his mouth.
I have never understood why the pilot had a puck in his mouth. Sure, there's the obvious fact that this is a hockey team, but that never quite justified it in my mind. Fortunately, the SPHL version of the Rivermen has decided to dispense with the pilot and just give us the top half of the wheel, with the usual skyline inside.

I could, if I wanted, rag on the team (which is technically a different organization from the AHL team that left Peoria over the summer) for being so unoriginal...same name, similar logo, and all that. But to be honest, I don't see a lot of reason to change anything. The AHL Rivermen were not an unsuccessful team. (They had attendance of over 5,000 in 2012-13, which put them in the top half of minor league hockey attendance and in the middle third for the AHL; from what I've gathered the move had more to do with a dispute between the arena and the team's new owners than with ticket sales.) The name is popular. Why do anything radical? Rivermen is a reasonable (not great, but reasonable) name for Peoria. The logo makes perfect sense for the name. So I think they did the right thing here.

And I do like the new logo better than the old. The pilot always looked a little strange to me. Sure, they could have found a way to have a non-strange pilot in there, but why not go for something a little simpler, a little more elegant? The new logo has a clean, classy look to it. It doesn't need anything more. It may not make you go wow, but it's still a good logo.

Final Score: 12 points.
Penalties: Compound, 13 pts; Name-Logo, 2 pts.
Bonuses: Local, -3 pts.

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