| Salem-Keizer Volcanoes
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Notice: All logos on this page are included within the parameters of 17
U.S.C. § 107, which states that the reproduction of a copyrighted
work for purposes of criticism and/or comment is not an infringement of
copyright. No challenge to the copyrights of these logos is intended by
their inclusion here.
Posted 2012 August 31
Normally, I like highly abstract logos. This is an exception to that
rule, and I'm really not sure why. Something about the shape of the
triangle with two convex sides and one concave side, perhaps? The
strange S/lightning bolt that becomes (orange) smoke? The odd letters
in the word "Volcanoes", with some letters leaning to the right and
others to the left? Or maybe it's nothing more than the fact that I
hate the color orange, particularly when paired with the color grey.
More likely, it's some combination of these things. But whatever it is,
this logo just doesn't do it for me.
The name isn't so bad — at least, not the nickname. The name
"Volcanoes" works. If you live anywhere near a volcano you're either
scared of it or an idiot, and there are volcanoes in the area. It's a
good name. On the other hand, "Salem-Keizer" is one of those names that
can only be devised by some marketing dweeb who's worried about
offending either the people in the nearby big city (thus the inclusion
of "Salem") or the city where the town actually plays (thus the
inclusion of "Keizer") if both aren't mentioned. For the record, I've
never heard anyone here in Raleigh say that they would gladly go to
Bulls games if only the team would change their name to the
Raleigh-Durham Bulls. And somehow the Giants and Jets still manage to
sell tickets to fans who live in New Jersey. But someone in Salem
— or was it someone in Keizer? — clearly felt that might not
be the case here.
In fairness, I should note the distinct possibility that the team didn't
put a lot of effort into picking a winning logo because they were
putting that effort into a winning team. The team is in its sixteenth
season, and the Northwest League has eight teams. All things being
equal, you would expect them to have won two league titles. They've won
five, and the longest drought has been four seasons (2002-2005). I have
to give them credit on that point. On the other hand, this is a site
for talking about logos, not for talking about how well the teams
actually play. So while the managers and players deserve kudos, the
logo designer needs to go back to the drawing board (literally) and come
up with something better. I can't say precisely what he needs to do,
since (as I said earlier) I can't quite figure out what is wrong with
this logo. But there is definitely something wrong with it.
Final Score: 44 points.
Penalties: Region, 8 pts; Letter, 24 pts; Logo, 12 pts.
Bonuses: None.
This page Copyright ©2012 Scott D. Rhodes.
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