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Vaqueros Laguna 44

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2015 May 10

When you think about iconic baseball logos, chances are you think about the New York Yankees' "NY" monogram, the Los Angeles Dodgers' "LA" monogram, or the Boston Red Sox' "B". And there's just one tiny problem with this, which is that none of these are actually team logos. The Yankees' actual logo is the baseball with the Uncle Sam hat resting on the end of a baseball; the Dodgers' actual logo is the word "Dodgers" with a speeding baseball in the background, and the Red Sox' actual logo is a pair of red socks. Two things immediately come to mind when you ponder this. One, most of the really old teams in Major League Baseball have lame logos. Two, although many teams have letters representing their teams on their caps, very few teams actually have this for a logo. I don't have the time (or at least the inclincation) to check all the minor league teams, but of the thirty Major League Baseball teams, there are twenty teams whose cap insignia is just a letter or monogram, but only two (Detroit and Pittsburgh) where the letter or monogram actually is the logo. (Note that I'm not counting teams whose logo is dominated by a letter but has other elements, such as the Angels or the Brewers).

Los Vaqueros Laguna technically are an example of a team whose logo is more than just a letter, but not by much. their logo is their name in front of a big L. That's it. No representation of a cowboy ("Vaqueros" is Spanish for "Cowboys"). No baseball or bat as a background element. Despite having two Mexican League titles there are no stars in the logo (of course, that may be because they're embarassed by the fact that their most recent title was in 1950). Just the name, and an L.

If they went with just the L, I'd actually be kind of impressed. Making a logo out of just a single letter is something of a bold statement. I'm not entirely certain what the statement is, but it is a bold one nonetheless. But they weaken it considerably by putting the name in front of it. If they're going to do that, they might as well go ahead and give it a cowboy hat or a baseball in the background or something. Their logo is, quite frankly, boring. And it's not like they have the excuse that it's hard to make a good logo for a team called the Cowboys. It's easy to make a good logo for a team with that name. Granted, those idiots over in Dallas haven't managed that, but there are roughly half a dozen universities that call themselves either the Cowboys or the Vaqueros, and they've all done all right. A cowboy riding a bucking bronco is a popular choice, being used by Hardin-Simmons University, McNeese State University, New Mexico Highlands University, and the University of Wyoming. It's used so much that one could call it cliché, but it's a striking image and I wouldn't hold it against any team called the Cowboys or Vasqueros if they switched to that. The University of Texas Rio Grande Valley Vaqueros feature a cowboy whose horse is running, not bucking; again, a striking image. Oklahoma State University goes a different route, using an (admittedly cartoony) image of a cowboy's face. Santa Barbara City College's logo is just plain kick-ass: a bandit (complete with handkerchief covering the face and a Zorro-esque sombrero codobés) pulling at the reins of a horse. If I'm in a critical state of mind I can point out some issues with the execution of that concept, but the concept itself is fantastic. And there's no reason a team couldn't show something associated with cowboys ‐ a cowboy hat, or a lasso, or a six-shooter – without showing an actual cowboy. The point here is that options exist.

For whatever reasons, Los Vaqueros Laguna didn't go with any of these options, or any other for that matter. Instead, they went with something really boring. Instead, they went a route that could have been bold but then destroyed that boldness. I can understand an uninspired logo when the team name doesn't lend itself to anything. But to have this opportunity for a good logo and still come up with something so uninspired I just don't understand at all.

Final Score: 44 points.
Penalties: Region, 8 pts; Letter, 24 pts; Logo, 12 pts.
Bonuses: None.


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