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   Bernardino

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High Point Rockers 85

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2019 June 13

You're probably thinking, "Oh, that's just silly. The name Rockers is obviously some kind of rock-and-roll reference, but for the logo they went with a piece of furniture."

If so, you're wrong. The team is named after furniture.

Not that it's any less silly, of course. Quite the opposite if anything.

High Point, you see, is home to a sizeable furniture industry. Furniture-making has been a major industry in that part of North Carolina since before High Point even existed. For the past century, High Point has been home to a furniture trade show (the name has changed over the years; currently it is simply called the "High Point Market") which has for most of that century been the largest in the world. High Point is proud of its furniture industry, to the point that in the 1920s the chamber of commerce built the "World's Largest Chest of Drawers" as a roadside attraction. It's thirty-six feet tall, features three drawers, and has a couple of gigantic socks hanging over the second drawer (textiles are also a big industry in that part of the state, or at least they used to be). Oh, and if I had written this review a year ago I could have told you that the chest of drawers was on sale (the auction was 2018 July). Apparently there's an office building inside. Insert obvious "bureau" joke here.

So even though for once I'm disappointed that a team passed on the oppportunity to put "Sox" in their name (like I said, textiles are also a big industry there), I can't deny they've picked a decent name for a team in that area. A good name, actually, given the other meaning of rocker. And given the name, I can only complain so much about the fact that the logo features exactly what the team is named after. But I still have a few questions about it. Why, precisely, is the rocker flying? Given the wood construction, isn't the fire shooting out of the back a terrible idea? Why does the logo have a vague 1950s vibe to it?

But hey, whatever. It's nice to see a team that brings a little bit of whimsy without going completely overboard (I'm looking at you, Amarillo Sod Poodles...you and half a dozen other teams with utterly ridiculous names). It's named after furniture. The logo features an old-fashioned piece of furniture turned into a space ship. The second H in High Point turns into an upward arrow to emphasize "high" in a non-drug-referential sort of way. It's just the right level of silly. So you'll hear no complaints from me.

Final Score: 85 points.
Penalties: Equipment (quadruply egregious), 75 pts; Diamond, 16 pts.
Bonuses: Local, -6 pts.


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