Teams with asterisks are not yet posted

Aberdeen IronBirds
Acereros del Norte
Águila de Veracruz*
Aigles de Trois-Rivières
Akron RubberDucks
Albuquerque Isotopes
Algodoneros de Unión Laguna
Altoona Curve
Amarillo Sod Poodles
Arkansas Travelers
Asheville Tourists
Augusta GreenJackets
Beloit Snappers
Billings Mustangs
Biloxi Shuckers
Binghamton Rumble Ponies
Birmingham Barons
Boise Hawks
Bowie Baysox
Bowling Green Hot Rods
Bradenton Marauders
Bravos de León
Brooklyn Cyclones
Buffalo Bisons
Capitales de Quebec
Carolina Mudcats
Cedar Rapids Kernels
Charleston Dirty Birds*
Charleston RiverDogs
Charlotte Knights
Chattanooga Lookouts
Chicago Dogs
Clearwater Threshers
Cleburne Railroaders
Columbia Fireflies*
Columbus Clippers
Corpus Christi Hooks
Dayton Dragons
Daytona Tortugas
Delmarva Shorebirds
Diablos Rojos del México
Down East Wood Ducks
Dunedin Blue Jays
Durham Bulls
El Paso Chihuahuas
Erie SeaWolves
Eugene Emeralds
Evansville Otters*
Everett AquaSox
Fargo-Moorhead RedHawks
Fayetteville Woodpeckers
Florence Y'Alls
Fort Myers Mighty Mussels
Fort Wayne TinCaps
Fredericksburg Nationals*
Fresno Grizzlies
Frisco RoughRiders
Frontier Greys*
Gary SouthShore RailCats
Gastonia Honey Hunters
Gateway Grizzlies
Generales de Durango
Glacier Range Riders*
Grand Junction Rockies
Great Falls Voyagers
Great Lakes Loons
Greensboro Grasshoppers
Greenville Drive
Guerreros de Oaxaca
Gwinnett Stripers
Harrisburg Senators
Hartford Yard Goats
Hickory Crawdads
High Point Rockers
Hillsboro Hops
Hudson Valley Renegades
Idaho Falls Chukars
Indianapolis Indians
Inland Empire 66ers of San

Iowa Cubs
Jacksonville Jumbo Shrimp
Jersey Shore BlueClaws*
Joliet Slammers
Jupiter Hammerheads
Kane County Cougars*
Kannapolis Cannon Ballers
Kansas City Monarchs
Lake County Captains
Lake Country Dockhounds*
Lake Elsinore Storm
Lake Erie Crushers
Lakeland Flying Tigers
Lancaster Barnstormers
Lansing Lugnuts
Las Vegas Aviators
Lehigh Valley IronPigs
Leones de Yucatán
Lexington Legends
Lincoln Saltdogs
Long Island Ducks
Louisville Bats
Lynchburg Hillcats
Mariachis de Guadalajara*
Memphis Redbirds
Midland RockHounds*
Milwaukee Milkmen
Mississippi Braves
Missoula Paddleheads*
Modesto Nuts
Montgomery Biscuits
Myrtle Beach Pelicans
Nashville Sounds*
New Hampshire Fisher Cats
New Jersey Jackals*
New York Boulders
Norfolk Tides
Northern Colorado Owlz
Northwest Arkansas Naturals
Ogden Raptors
Oklahoma City Dodgers
Olmecas de Tabasco
Omaha Storm Chasers
Ottawa Titans*
Palm Beach Cardinals
Pensacola Blue Wahoos
Peoria Chiefs
Pericos de Puebla
Piratas de Campeche
Portland Sea Dogs
Quad City River Bandits
Rancho Cucamonga Quakes
Reading Fightin Phils
Reno Aces
Richmond Flying Squirrels
Rieleros de Aguascalientes
Rochester Red Wings
Rocket City Trash Pandas*
Rocky Mountain Vibes
Rome Braves
Round Rock Express
Sacramento River Cats
Salem Red Sox
Salt Lake Bees
San Antonio Missions
San Jose Giants
Saraperos de Saltillo
Schaumburg Boomers
Scranton/Wilkes-Barre RailRiders
Sioux City Explorers
Sioux Falls Canaries
Somerset Patriots
South Bend Cubs
Southern Maryland Blue Crabs
Spokane Indians
Springfield Cardinals
St. Lucie Mets
St. Paul Saints
Staten Island Ferry Hawks*
Stockton Ports
Sugar Land Skeeters
Sultanes de Monterrey
Sussex County Miners
Syracuse Mets*
Tacoma Rainiers
Tampa Tarpons*
Tecolotes de los Dos Laredos*
Tennessee Smokies
Tigres de Quintana Roo
Toledo Mud Hens
Toros de Tijuana*
Trenton Thunder
Tri-City Dust Devils
Tri-City ValleyCats
Vancouver Canadians
Visalia Rawhide
Washington Wild Things
West Michigan Whitecaps
Wichita Wind Surge
Wild Health Genomes*
Wilmington Blue Rocks
Windy City Thunderbolts
Winnipeg Goldeyes*
Winston-Salem Dash*
Wisconsin Timber Rattlers
Worcester Red Sox*
York Revolution
Lancaster JetHawks 103

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2016 July 29

Look, I get it. The Lancaster Jethawks were trying to come up with an inspiring-looking logo. They gave the hawk in their logo that heroic, looking-off-into-the-distant-sky pose we associate with World War II posters. You know, like the guy to the right of this text. The similarity, I think, is obvious.

There's just one problem: that pose isn't nearly so common in World War II posters as you think. More often, the person in the poster is looking straight at you, the way Rosie the Riveter is, the way Uncle Sam in the "I WANT YOU" poster is. I did a Google Image Search of "World War II posters", and out of the hundreds that came up only a dozen or so had people in that pose. Worse, several of them were posters from Germany, German-occupied Denmark, and Japan. Oh, and the Soviet Union, which may have been an ally but isn't exactly a country you want to evoke in a baseball logo.

But if you want to bring up pictures of dozens and dozens of posters with people in that pose, try going a GIS on "Chinese propaganda posters" or "North Korean propaganda posters". You'll be left wondering if anyone in either of those countries ever looks down.

So if you're inclined to mock this logo, they've definitely given you good reason to. And yet, I'm not so inclined. I still think it's a good logo, comparisons to the Cultural Revolution nonwithstanding. In part, it's a good logo because it stands out — there are few if any other teams whose logo features a similar pose. It also works for the same reason the propaganda posters that use that pose work: something in our primal brains finds that pose inspiring. Why that is, I have no idea, but it works regardless. Finally, it works because it's well executed. The drawing of the hawks strikes just the right level of abstraction. The shape of that badge, and the lines which subtly hint at wings, continue that level of abstraction. It's a little bit too symmetrical, but it works in spite of that.

Of course, it should be no surprise that it works. It's based on propaganda, but really that's what logos are on some level: propaganda intended to evoke an emotional, not intellectual, response. It does that. It does that better than most logos out there. Maybe other teams should take note of that.

But please, let's not go overboard with the distant-sky pose. With one team it's effective. With a hundred teams doing it, it would become ridiculous. You know, like North Korean propaganda.

Final Score: 103 points.
Penalties: Software, 27 pts; Compound, 34 pts; Equipment (doubly-egregious), 42 pts.
Bonuses: Local, -6 pts.

This page Copyright ©2016 Scott D. Rhodes. All rights reserved