Teams with asterisks are not yet posted

Aberdeen IronBirds
Acereros del Norte*
Aigles de Trois-Rivieres*
Akron RubberDucks
Albuquerque Isotopes
Alexandria Aces*
Algodoneros de Unión Laguna*
Altoona Curve
Amarillo Sod Poodles
Arkansas Travelers
Asheville Tourists
Auburn Doubledays*
Augusta GreenJackets
Batavia Muckdogs
Bay Area Toros*
Beloit Snappers
Billings Mustangs
Biloxi Shuckers
Binghamton Rumble Ponies*
Birmingham Barons
Bluefield Blue Jays
Boise Hawks
Bowie Baysox
Bowling Green Hot Rods
Bradenton Marauders
Bravos de León
Bristol Pirates
Brooklyn Cyclones
Buffalo Bisons
Burlington Bees
Burlington Royals
Calgary Vipers*
Capitales de Quebec
Carolina Mudcats
Cedar Rapids Kernels
Charleston RiverDogs
Charlotte Knights*
Charlotte Stone Crabs
Chattanooga Lookouts
Clearwater Threshers
Cleburne Railroaders*
Clinton LumberKings
Columbia Fireflies*
Columbus Clippers
Connecticut Tigers
Corpus Christi Hooks
Danville Braves
Dayton Dragons
Daytona Tortugas
Delmarva Shorebirds
Diablos Rojos del México
Down East Wood Ducks*
Dunedin Blue Jays
Durham Bulls
Elizabethton Twins
Erie SeaWolves
Eugene Emeralds
Evansville Otters
Everett AquaSox
Fayetteville Woodpeckers*
Fargo-Moorhead RedHawks
Fayetteville Astros*
Florence Freedom
Florida Fire Frogs*
Fort Myers Miracle
Fort Wayne TinCaps
Frederick Keys
Fresno Grizzlies*
Frisco RoughRiders
Gary SouthShore RailCats
Gateway Grizzlies
Generales de Durango*
Grand Junction Rockies
Great Falls Voyagers
Great Lakes Loons
Greeneville Reds
Greensboro Grasshoppers
Greenville Drive
Guerreros de Oaxaca
Gwinnett Stripers*
Hagerstown Suns
Harrisburg Senators
Hartford Yard Goats*
Hickory Crawdads
High Point Rockers
Hillsboro Hops
Hudson Valley Renegades*
Idaho Falls Chukars
Indianapolis Indians
Inland Empire 66ers*
Iowa Cubs
Jackson Generals
Jacksonville Jumbo Shrimp*
Johnson City Cardinals
Joliet Slammers
Jupiter Hammerheads
Kane County Cougars
Kannapolis Intimidators
Kansas City T-Bones
Kingsport Mets
Lake County Captains
Lake Elsinore Storm
Lake Erie Crushers
Lakeland Flying Tigers
Lakewood BlueClaws
Lancaster Barnstormers
Lancaster JetHawks
Lansing Lugnuts
Laredo Lemurs
Las Vegas 51s
Lehigh Valley IronPigs
Leones de Yucatán
Lexington Legends*
Lincoln Saltdogs
Long Beach Armada*
Long Island Ducks
Louisville Bats
Lowell Spinners*
Lynchburg Hillcats*
Mahoning Valley Scrappers
Memphis Redbirds
Midland RockHounds
Milwaukee Milkmen*
Mississippi Braves
Missoula Osprey
Mobile BayBears
Modesto Nuts
Montgomery Biscuits
Myrtle Beach Pelicans
Nashville Sounds*
New Britain Bees*
New Hampshire Fisher Cats
New Jersey Jackals
New Orleans Baby Cakes
Norfolk Tides
Normal CornBelters
Northwest Arkansas Naturals
Ogden Raptors*
Oklahoma City Dodgers
Olmecas de Tabasco
Omaha Storm Chasers
Orem Owlz
Ottawa Champions
Palm Beach Cardinals
Pawtucket Red Sox
Pensacola Blue Wahoos
Peoria Chiefs
Pericos de Puebla
Piratas de Campeche
Pittsburg Diamonds
Portland Sea Dogs
Potomac Nationals
Potros de Tijuana*
Princeton Rays
Pulaski Mariners*
Quad City River Bandits
Rancho Cucamonga Quakes
Reading Fightin Phils
Reno Aces
Richmond Flying Squirrels
Rieleros de Aguascalientes
River City Rascals
Rochester Red Wings
Rockland Boulders
Rocky Mountain Vibes
Rome Braves
Round Rock Express
Sacramento River Cats
Salem Red Sox
Salem-Keizer Volcanoes
Salt Lake Bees
San Antonio Missions
San Jose Giants
San Rafael Pacifics
Saraperos de Saltillo
Sarasota Reds*
Schaumburg Boomers
Scranton/Wilkes-Barre RailRiders*
Sioux City Explorers
Sioux Falls Canaries
Somerset Patriots
Sonoma Stompers
South Bend Cubs
Southern Illinois Miners
Southern Maryland Blue Crabs
Spokane Indians
Springfield Cardinals
St. Lucie Mets
St. Paul Saints
State College Spikes
Staten Island Yankees
Stockton Ports
Sugar Land Skeeters
Sultanes de Monterrey
Sussex County Miners*
Syracuse Chiefs
Tacoma Rainiers*
Tampa Tarpons*
Tecolotes de los Dos Laredos*
Tennessee Smokies*
Texarkana Gunslingers*
Texas AirHogs
Tigres de Quintana Roo
Toledo Mud Hens
Toros de Tijuana*
Traverse City Beach Bums
Trenton Thunder
Tri-City Dust Devils
Tri-City ValleyCats
Tucson Padres
Tulsa Drillers
Vallejo Admirals*
Vancouver Canadians
Vermont Lake Monsters*
Visalia Rawhide
Washington Wild Things
West Michigan Whitecaps
West Virginia Black Bears
West Virginia Power
Williamsport Crosscutters
Wilmington Blue Rocks
Windy City Thunderbolts
Winnipeg Goldeyes
Winston-Salem Dash
Wisconsin Timber Rattlers
York Revolution
Portland Sea Dogs 88

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2009 April 1

Logo design is, for the most part, an anonymous business. Can you tell me the name of the person who designed your favorite baseball team's logo? What about your favorite team in another sport? What about any team in any sport?

Until recently, I thought I was doing well because I could name the designer of a grand total of two sports logos. The teams were the Broome Dusters of the North American Hockey League back in the 1970s and the B.C. Icemen of the United Hockey League back in the 1990s. Both teams (which both played in Binghamton, New York, which is in Broome County) had logos designed by Johnny Hart. It was easy to recognize this in both cases because a) the people looked just like characters from the comic strip B.C., and b) because he actually signed the logos.

So it was somewhat surprising to me that I was able to find out who designed the logo for the Portland Sea Dogs. The designer's name is Guy Gilchrist, and he is a cartoonist who currently draws Nancy. (Before you say it, he wasn't the original artist, so it's not his fault Nancy's hair looks like a hedgehog.)

This is unsettling information. It's easy to make fun of someone when you have no clue who the guy is. It gets a little more personal when you have a name to attach to the drawing and have even seen a picture of the artist. It somehow makes me less inclined to be nasty.

Nonetheless, I'm still going to be nasty.

Regarding the concept of the "sea dog" as a weird sort of dog-seal hybrid, I'm not sure what I think of it. It strikes me as something that would be a joke along the lines of the jackalope. You know, something the locals tell credulous tourists to see who's gullible enough to believe it. Actually, I have to admit it's pretty clever.

But the execution lacks. First of all, if I was going to draw a dog-seal hybrid with a random piece of baseball equivalent, I'd draw said dog-seal hybrid balancing an oversized baseball on his nose. Yes, I get that the idea here is that the "sea dog" is holding a baseball bat in its mouth the way a dog ("land dog"?) would hold a bone. There's just one problem, which is that it doesn't work. I have to believe showing a sea dog balancing a baseball on its nose would look a lot better.

Also, the sea dog just doesn't look right. Clearly the sea dog is supposed to be moving at an angle, which is why the tail is farther right than the head. However, either the head or the tail, if viewed without the other, looks like a head-on drawing. I'm no a professional artist, but I am confident there is a technical term for drawing the sea dog like that. That word, I suspect, is "mistake". The end effect is that it looks like someone chopped the sea dog in half. Maybe it's some kind of magic trick, like sawing the lady in half? "Watch the Great Pastrami saw a sea dog in half!" It would make great entertainment for the seventh-inning stretch.

The weird, sawed-in-half rendering isn't the only problem the sea dog has. On a more fundamental level, there's the simple fact that he doesn't look threatening at all. In fact, he looks cute. Here, the lowered eyebrows which normally convey anger wind up looking like a five-year-old's attempts to look mean: you have to resist the urge to squeeze the kid's cheeks as you exclaim, "Wow, don't you look tough!". (At least that's what a caring adult who is concerned about the kid's self-esteem has to resist the urge to do. The urge I have to resist is the urge to burst out laughing in the kid's face.) Were this a real dog — and were I not completely freaked out by the fact that I was looking at a real dog with flippers — I'd want to give him a scritch behind the ears. I wouldn't be scared of him. Heck, I'd be no more worried about him biting me than I am worried about the neighbors' brain-damaged Pomeranian (yes, I know "brain-damaged Pomeranian" is redundant) biting me.

The last problem here is the big P. One presumes the sea dog is supposed to be jumping through a hole in the P. But look at the level of the front part of the body and ask yourself where, precisely, the hole is located. It seems to be shifted way to the bottom. Also, I can't quite put my finger on it, but I get the impression the hole is so small that the sea dog probably couldn't actually fit through the whole. Again, I am left with the most viable option being that this is the work of the Great Pastrami.

So, in summary: The bat is a bad idea, the sea dog is too cute, the perspective is wrong, and the P isn't right. So basically, I've criticized every single element of the logo.

Imagine what I might have said had I had no clue who was responsible for it.

Final Score: 88 points.
Penalties: Equipment, 13 pts; Letter, 24 pts, Cartoon, 47 pts; Name, 10 pts. Bonuses: Local, -6 pts.

This page Copyright ©2009 Scott D. Rhodes. All rights reserved